Terms

Who this is

This site is written and published by Yagnesh Ramalingam. It is a personal publication: the arguments, the mistakes and the opinions are mine rather than any employer’s or client’s. Using the site means you are fine with what follows. If you are not, the remedy is straightforward — close the tab, and nothing has happened.

What this site is not

It is not legal, financial, accounting, tax or regulatory advice. It is not an implementation plan for your organisation, because I have not seen your organisation. The frameworks here were built from specific engagements and are published as arguments to test, not instructions to follow.

It is also not a proposal. Nothing on this site — no page, no article, no resource, no figure in a case study — creates an offer, a quote, a service commitment or a contract. A Zerentro engagement exists when there is a signed statement of work saying so, and not before.

Reading a diagnosis and acting on it in your own company is your decision and your risk. That is the honest position, and it is the same one I would take on a call.

Quoting and reusing the writing

Everything published here is my copyright, but the point of publishing is to be used. So, explicitly permitted, no permission needed:

• Quote a passage — a paragraph or two — with my name and a link to the page.
• Cite a definition, a term or a framework in a deck, a memo or a board paper.
• Use the resources inside your own organisation, including commercially.
• Share a link anywhere, including in a paid newsletter or a course.
• Disagree in public, at any length, quoting whatever you need to make the case.

What needs a conversation first:

• Republishing a full piece elsewhere, syndicated or mirrored.
• Reselling the writing, or packaging it into a paid product as content.
• Translating a piece and publishing the translation.
• Using my name or likeness to imply I endorse a product or vendor.

None of those are refusals. Ask and the answer is usually yes — I would just rather know where the work ends up.

Machines and citation

Crawling, indexing and quoting this site to answer someone’s question is welcome — that is partly what it is for, and there is an llms.txt to make it easier. The standing request is the one I would make of a person: attribute the argument and link to the source, so a reader can check whether the machine got it right.

Case studies and client material

Case studies are published only with written permission on file. Where a client asked to stay unnamed, the study is anonymised, and the details are altered enough to protect them while leaving the mechanism intact. The numbers belong to the client, not to me, and they are reported as the client measured them.

Figures used to illustrate a device — a mocked-up channel, a ledger of competing revenue numbers — are labelled as illustrative where they appear. They are shapes drawn from real engagements, not extracts from any one client’s books.

The newsletter

Seeing the Unseen is free and published twice a month on LinkedIn, with every issue kept in the archive on this site. Reading it is not a business relationship. When email delivery opens, the privacy page will say what happens to the address, and unsubscribing will be one click.

I reserve the right to remove an address from the list, which is a polite way of saying this is my list and I do not owe anyone a subscription.

Booking a conversation

The calendar on the work with me page books thirty minutes with me. It is a conversation, not a paid engagement, and nothing said on it is billable or binding on either side. Anything you tell me about your organisation I treat as confidential by default, whether or not there is an NDA — and if you would rather have one on paper first, say so and we will.

Links and embeds

This site links out, and it embeds a Calendly booking widget and, on the editions page, LinkedIn posts. Those services are not mine, their terms are their own, and I cannot be responsible for what a third party does or for a page at the other end of an external link changing after I linked to it.

Zerentro is a separate company

I founded Zerentro and I write about building it. This site is my writing and my own work; the company’s offer lives on its own site. Contracts, commercial terms, pricing, service levels, security commitments and the product’s own privacy policy live at https://zerentro.com, and nothing on this personal site varies them.

Where I write about Zerentro’s own build — including what did not work — that is a founder writing in public, not a product statement you should plan a purchase around.

Accuracy and liability

I try hard to be accurate and I cite sources where a figure is not mine. I still get things wrong. When I do, I correct it on the page and say so rather than quietly editing — including when the thing I got wrong was about my own company.

The site is provided as it is. I make no warranty that it will be available, error-free, or fit for whatever you have in mind, and to the extent the law allows I am not liable for loss arising from acting on something you read here. If a decision is large enough for that to matter, it is large enough to be checked against your own data and your own advisers first.

Changes to these terms

These terms can change. When they do, the date at the top of this page moves, and the version in force is whichever one is published when you use the site.

Contact and governing law

Permission requests, corrections, takedowns and anything else about this page: message me on LinkedIn.

These terms are governed by the laws of India. Nothing here limits any right you have that cannot be limited under the law where you live.